Mary Margaret White, CEO of Mississippi Today, stated that Mississippi Today was launched in 2016 as an online news source. Over the past five years she has been dedicated to providing the best journalism and digital experience possible for her readers. “We created a dedicated audience group in 2020 and this group has kept our newsroom on the cutting edge of industry changes and trends.” White, Mississippi Today CEO Mary Margaret White, said that the lab has allowed White and Candi Richardson to participate in the lab. This has allowed them to create cross-functional strategies for their organization that are all focused on product and audience. Mississippi Today is committed in understanding its audience and developing product strategies to address their needs. We also foster our product using an iterative, data-driven approach. This culture allows us to create successful products. Fields stated that the GNI’s Product Lab gives our audience team the tools they need to create an innovative, audience-centered, and resilient product culture. This will help Mississippi Today build a better future. GNI’s Product Lab is part the Google News Initiative Digital Growth Program. This program provides playbooks, interactive exercises and labs that will help you further your digital success. Mississippi Today was one of the 14 applicants selected for this 14-week program. The program includes news outlets from all regions, including The Atlanta Voice and Newnan Times-Herald.